However, one thing marketers are still struggling with is creating the right kind of content that […] Affiliate Marketing. Differentiate, engage, convert and measure. And it’s only getting worse. “Utilizing Disney’s Magic Band technology, guests can also use the My Photo feature on the app to view photos that automatically synced from attractions they were on.”. If you haven’t seen the Buy The World A Coke 2012 update by Google and Coke, you need to. Interactive content cuts through all the noise and gives your audience something refreshing and unexpected. It allows visitors to check in to the Disney Resort, find character greeting locations, make dining reservations, navigate the park, and, of course, shop. This results with more time spent on your content, and higher sharing rates which could lead to getting your content viral. It's also helpful for customers because it gives them the ability to learn or … But, remember the world doesn’t need another pretty clickable infographic or a simple quiz. Interactive content can be a great way to make your content stand out from the crowd and to gain both shares and links. A survey focused on this type of strategy listened to more than 20,000 marketing professionals and arrived at a very suggestive result: 87% of respondents agree that interactive content is much more effective in attracting and keeping Internet users. “Since customers engage more with interactive content, this leads to more views, resulting in more brand awareness, which eventually translates to more customers,” Heilers said. 79% agree that interactive content enhances retention of brand messaging when combined with traditional marketing tactics. As a way to keep audiences engaged, more and more marketing professionals are recognizing the benefits of interactive marketing content. Interactive content marketing is an effective method of content marketing for engaging with an audience. For her part, marketing consultant Olga Tsimaraki pointed to the quiz on the website of DTC haircare brand Function of Beauty, which asks visitors for information about their hair, goals, and fragrance and color preferences to come up with a personalized product recommendations. The new (old) world: Interactive content marketing. “Interactive experiences generate 4 to 5 times more page views and convert 2 times better than static content.” It also provides an experience that cannot be cited without a link. 9 interactive content marketing tools to try. If you plan, design, build, or manage content, Content 360 is … It can easily be described as content that requires users to experience it actively instead of passively – reading an article or even watching a video is a passive marketing experience. Makeup brand Clinique’s Foundation Finder offers similar functionality—by answering questions about skin tone, coverage preference, and skin goals, Clinique suggests foundation types and shades. Take these examples and start thinking what kind of interactive content would attract your audience—then go and get them! Allbirds’ Brand Building Sponsored Content. Make the content practical, awe-inspiring, and beautiful or alternatively make your interactive content really practical like some of the calculators. Cross-platform software to maximize your online advertising. Interactive content is THE solution adopted by an increasing number of marketers to improve conversion rate and reinforce audience engagement. The more you … Interactive content delivers the desired results by: “Over the last decade, Marvel has been dropping hints—Easter eggs, along with mid-credit and post-credit scenes—to set up one of the biggest showdowns in Marvel comic book history: ‘Infinity War,’” the site says. Interactive marketing is a one-to-one marketing practice that centers on individual customer and prospects’ actions. Boston, MA 02199. Designhill found that static content overload has desensitized visitors, making it difficult for marketers to capture the interest and attention of prospects. Interactive content marketing equals increased sales by engaging customers in a way they couldn’t previously be engaged. What is interactive content marketing? What do we mean by interactive content? Michael Peggs is the founder of Marccx Media, a content marketing agency where content attracts clients. Trend forecasters and content marketing experts note that exhibitionist content (vlogs, static Instagram posts) are on a downswing, while interactive content marketing is taking over. Typeform. Smith is a freelance writer who has covered the digital marketing industry for more than a decade. Interactive marketing involves marketing initiatives that are triggered by customers’ behaviors and preferences; for this reason, it is a major shift from traditional campaign-based marketing efforts. The content builder is very easy to use, but extremely powerful. “When content is sticky and dwell time significantly increases, so, too, do rankings, conversions, and sales. They actually created special vending machines where you can buy someone a Coke from anywhere in the world, and they can send a thank you video back to you. “Interactive content is one of the best ways to engage your audience and enhance the customer experience,” Membrillo added. People are consuming it, but they … Keep it agile, respond to shifting customer interests and trends, and you just might realize someday that your site has become one of the most-visited places for today’s digitally demanding consumers. This tool from marketing software CoSchedule analyzes headlines and determines how useful they are with scores based on features like word balance and character length. This method involves participation. A simple example of interactive marketing is insurance companies that offer free, instant quotes. Interactive content involves having users click or otherwise engage with a piece of content – which requires more attention and focus than simply reading or viewing a piece of content. She loves to read and write, and spends the rest of her free time exploring, fishing, camping, and just being outdoors with her husband and young son. It is also responsible for giving rise to the concept of “viral content.” In other words, it cuts through the noise for brands to reach their target audience. “What people are looking for today is simple answers and interactive content allows companies to do just that,” she added. No credit card required. “For any online business selling customizable products, making it easy for your customers to visualize what the final product will look like as well as engage them in the buying process is critical,” Kelly said. Instant set-up. 80% of online users will watch a video, but only 20% will read the content. What Interactive Marketing does is boost your results by capturing the public’s interest. Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade. If you’re looking for a free interactive content marketing platform to build your site a calculator, try uCalc or Calculoid. For those who may need more from their calculators, ContentTools is an excellent Interactive content is the next stage in the evolution of content marketing. You have to engage with it. Another common example is the free quotes consumers can receive on insurance company websites, said Greg Heilers, co-founder of SEO and content marketing firm Jolly SEO. “While the upfront cost to build something like this is expensive, the impact can be measured easily in terms of conversion rate on, 8. Why interactive content is leading the digital marketing revolution. CNN’s Marvel Cinematic Universe Timeline, Make interactive content work for your business, These examples illustrate the range of possibilities for interactives content that you can create to start accruing back links, attracting site visitors, and more. You can use key information about a viewer to pull in demographic data, geographic data, lifecycle data, and company data to provide a personalized, relevant, meaningful experience for the end user. In fact, 91% of B2B consumers would rather see interactive marketing content when they shop or browse online. The experience includes sounds of various bird calls, as well as visuals of the birds and their environments in motion. ... Now, before you dive into creating interactive content, ask yourself a few questions. What is Interactive Content Marketing? The Content Marketing Institute polled companies that didn’t use interactive content and asked them why. Interactive content performs well when it comes to creating partners and affiliates. “Most of the people who will react to your content are people who are likely interested in your brand,” she said. Sometimes, interactive marketing content can be widely shareable to gain new followers, especially in the case of quizzes and open polls. Try it free. Interactive content is the next leap forward in the evolution of digital marketing. “Users can select locations on their interactive map to view real-time wait times for attractions and plan their day by building an itinerary,” he said. Interactive Content Marketing formats are one of the most engaging types of content on the internet. (Source: SlideShare) Peugeot interactive content case study Just take a look at the 96% completion rate on BuzzFeed quizzes. Now that you’re clear on the benefits, let’s look at great examples of interactive content marketing you can learn from. Interactive content is content a user can engage with and manipulate, like those aforementioned quizzes, as well as data visualizations, calculators or infographics, as Mitchell Kelly, digital marketing director of performance marketing company Pathfinder Alliance, put it. Interactive content is the filed trip of content marketing. They are no longer passive consumers. Interactive content can include videos with call to actions, web pages with interactive elements, simple online games, or offline interaction at events or trade show booths. But first, let’s talk about why interactive content marketing is and why it can help your strategy. Hopefully these examples will have … It’s time to start elevating your interactive content marketing practices. Based on data from Inc., interactive content is up to 23 percent more effective than traditional static content. 4950 . Enter interactive marketing. “Interactive content allows the reader to actively participate, as opposed to passively reading, watching or listening.”. Affiliate marketing is like referral marketing, except it’s all business. The short answer is yes. Entrez une adresse email valide pour continuer. Take, for instance, this interactive email gem from organic food and coffee company Pret, showcasing their summer drink menu. Static content overload. “It’s hard to remember every semi-hidden tip over 10 years, but we’ve got you covered.”. Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which Alex Membrillo, CEO of Cardinal SEO Company, said allows user to select their own path to receive information. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which. In exchange for entertainment, engagement, or true utility, consumers are trustingly giving over accurate data in order to receive something they perceive as valuable. It is a great way to generate and nurture leads. Successful interactive content allows the user to dive in, interact, have fun and gain insight without feeling like he/she is being sold to. Unfortunately, easy to produce does not always mean quality. “The bonus with interactive content is that the information gleaned from the customer when interacting with the content … can be used to segment your customers into different personas,” he noted. It’s spectacular. Other times, it works within a brand’s funnel or established audience in order to keep readers or customers engaged. Now that you understand more about what interactive content is and why it works so well, here are the top nine interactive content tools that are worth trying. In 2018, CNN followed with an interactive timeline for Marvel’s cinematic universe to prepare viewers for the release of the superhero film Avengers: Infinity War. If your content doesn’t provide value to your audience, no one is reading it – regardless of interactivity. It’s spectacular. For that reason, content such as quizzes and calculators have become increasingly popular with audiences. Interactive content can take so many shapes and sizes in today’s digital world it can be hard to keep it all straight! Interactive Content Marketing. Interactive marketing content has now replaced the old forms of marketing. Per Heilers, in addition to netting backlinks, it increased the amount of time people spent on the website. Kelly said there's a lot of buzz about interactive content among publishers because of its potential to drive links, shares, and engagement. If you’re not creating interactive content already, this is a great way to expand marketing strategy, and in this post, we’ll show you how it’s done best. There are tons out there, but here are 10 favorites among digital marketers, which educate and entertain. Interactive content requires users’ collaboration, and interactive content marketing utilizes that style of content to provide value, exchange information, attract and convert customers. Not only does interactive content provide 2X more conversions than static content, it’s also as limitless as your imagination. You cannot escape from the reality that online audiences has become more powerful than ever. Good content will always remain an important part of a digital marketing strategy. 101 Huntington Ave, Floor 7  Interactive content marketing works the same way. This free website tool from marketing software HubSpot grades sites based on factors like performance, mobile readiness, SEO, and security. Content marketing has always been personalized and dynamic. A survey focused on this type of strategy listened to more than 20,000 marketing professionals and arrived at a very suggestive result: 87% of respondents agree that interactive content is much more effective in attracting and keeping Internet users. Interactive Content is a content form that requires active participation from the readers. Think of a survey tool or an interactive infographic. You can’t just sit there and read it. Social Media Marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Interactive content is here to stay. There are a number of potential integrations, including to the most popular email marketing systems. Types of interactive content. “It also has images for all the other options to help you choose your preferable coverage, forms, and types of finishes … after that, they suggested not only the closest shade for my skin tone but also the foundation that matched all other criteria.”. Allbirds: Why Our Future May Depend on Birds, Nate Nead, CEO of SEO firm SEO.co, pointed to DTC shoe brand Allbirds’, “One of the biggest boons to interactive content marketing is the stickiness factor,” Nead said. Interactive content marketing is more than just a trend – it’s becoming an important staple of marketing plans everywhere. A Definition of Interactive Marketing. It gives brands a voice and an identity. Zembula is an interactive content creation platform for email, SMS, and social media.Our first interactive content type, Scratch-it, is a digital scratch-off that reveals a hidden image and call-to-action. Here are three good reasons why you should use interactive content in your marketing strategy: Generate Higher Engagement Rates. 4950 . Tsimaraki said she likes this example because “they're providing a simpler customer/user experience.”. This results with more time spent on your content, and higher sharing rates which could lead to getting your content viral. Make an impact with interactive content Capture your buyers’ attention, keep them engaged, and speed their journey to becoming a customer. How interactive content marketing is shaping the future of business. “With this feedback, the marketer immediately knows what's working and what's not working,” said Tom De Spiegelaere, founder of digital marketing agency Tom Spicky. It’s also a channel that enables users to send direct feedback to brands. That's because this stuff works. Missy Empire’s You vs. the Kardashians, In 2015, as autonomous machines were first being integrated into the workforce and we were starting to see a shift in labor and related anxiety, the BBC published an, 10. They actually created special vending machines where you can buy someone a Coke from anywhere in the world, and they can send a thank you video back to you. No matter which type of interactive marketing initiative you implement, the goal is to make content engaging and relevant for customers. Other forms of interactive content marketing include polls, picture galleries, navigable white papers or … They are no longer passive consumers. “When content is sticky and, For her part, marketing consultant Olga Tsimaraki pointed to the quiz on the website of DTC haircare brand, Tsimaraki said she likes this example because “, “You can see images of real women with different skin tones and you just select the closest option to your skin tone,” said, Medha Mehta, content marketing specialist, at website security firm Sectigo. It is just a category of content marketing that is currently taking shape, and brands are just beginning to experiment with it. Hear what makes us great -- straight from our customers. According to Ion Interactive, 88% of marketers say interactive content differentiates them from their competitors. The new (old) world: Interactive content marketing. Instead of just advertising at your potential customers, you need to open up a personalized conversation that is two sided – interactive content does just that. 7 Great Examples of B2B Interactive Marketing Content. In stark contrast to dense content assets that are difficult to measure, interactive content enables marketers to analyze the effectiveness of their content to assess its value to their audience. Now that we’re clear on what interactive content is and why it’s effective, let’s move on to learning from some awesome examples. It hits us from all angles – at an increasingly aggressive pace. Interactive content marketing is the practice of using content that requires action from users. It finds a way to keep users interested when they are exposed to content all the time. “To date, the piece has 127 referring domains,” Graham said. “You cannot create that story without linking to the map itself. You need to stand out. By rewarding participants for sharing your interactive content, you can increase the number of people who see your experiences, generate more leads, and bolster your ROI. The latest Buzzfeed Quiz offering, an even more interactive. For example, the top performing article in the New York Times was actually a quiz. Interactive content is indeed more engaging: BuzzFeed said 96% of users who start its sponsored quizzes finish them, for example. Let us show you how Repurpose tired content into results-focused interactivity. This method involves participation. Interacting with content is more active, rather than passive content that only requires scrolling and reading. Interactive Content Marketing formats are one of the most engaging types of content on the internet. Interactive marketing content performs better than content that is static. What is Interactive Content Marketing? From blog posts to white papers, presentations, case studies, and podcasts.. Samantha Moss, editor and content ambassador of relationship blog Romantific, noted it’s a form of content that helps brands target the right consumers. It finds a way to keep users interested when they are exposed to content all the time. 1. Marketing collaterals like blog posts, emails, paid ads, and landing pages become dynamic due to the persuasive power of this in-person interaction. Repurpose traditional content into high-performance interactivity. 79% agree that interactive content can have reusable value, resulting in repeat visitors and multiple exposures. Take your audience by surprise before they have the chance to grow bored. Using interactive content, marketers can create unique experiences that are playful and fun. Join industry leaders and marketing peers from across APAC who care about creating useful and engaging content for all. The annual growth in the traffic of unique sites is 7.8x higher for content marketing leaders than followers (19.7% vs. 2.5%). Why is interactive content marketing effective? 7 of 20 most shared articles on Buzzfeed were quizzes. Interactive content involves having users click or otherwise engage with a piece of content – which requires more attention and focus than simply reading or viewing a piece of content. editor and content ambassador of relationship blog Romantific, noted it’s a form of content that helps brands, Kelly said there's a lot of buzz about interactive content among publishers because of its potential to drive links, shares, and, “However, I think interactive content is being slept on big time in terms of its potential to skyrocket, It’s also a channel that enables users to send direct, Our 10 favorite examples of awesome interactive content, This free website tool from marketing software HubSpot grades sites based on factors like, 3. Interactive Content Marketing: The Future Online Experience. We live in a world of content overload, and interactive content is one way marketers try to stand out. Interactive content is indeed more engaging: BuzzFeed said. Heilers called it a “quick, free way to evaluate a website,” adding, “It's a great way for HubSpot to increase their leads, by offering to provide further advice to website owners with poor ratings.”, Nate Nead, CEO of SEO firm SEO.co, pointed to DTC shoe brand Allbirds’ paid post with the New York Times on how birds impact the environment, how consumers can help protect birds, and how Allbirds makes “better shoes in a better way.”. “Say, for example, you write an article based around what a new interactive map shows people,” Graham said. Here are 10 examples of interactive content marketing done right. It has been known to generate two times more conversions than passive content. Content marketing is arguably the most effective way of finding and engaging your audience. What Interactive Marketing does is boost your results by capturing the public’s interest. 13 Interactive Content Marketing Examples. It tends to have a triple-net effect.”. Interactive content marketing involves using content to engage your audience based on their participation. “I don’t know a single content marketer that hasn’t heard about this app or used it,” said Malte Scholz, CEO of project management tool Airfocus. Interactive marketing content performs better than content that is static. These examples illustrate the range of possibilities for interactives content that you can create to start accruing back links, attracting site visitors, and more. The value of interactive content marketing is obvious, and embedding content like this into your overall strategy will typically yield immediate results. “However, I think interactive content is being slept on big time in terms of its potential to skyrocket conversion rates for both lead generation and ecommerce websites,” he added. It engages people, it sparks conversation, and many times it can teach the brand something about customers and market trends. Despite any potential pitfalls of using interactive marketing content, recent data shows that this type of content generally performs pretty well. 1. Adding interactive content to your content-marketing mix could result in significant increases in customer engagement, conversions, and referrals. interactive content marketing platform to create a winning webpage that will bring you traffic for years to come. Easy to create, deployable on all your channels (website, blog, apps…) and incredibly efficient, interactive content enriches your digital marketing channels and offers a new field of possibilities. Passively-read content still has a place, and always will – but the state of the art has progressed beyond it, … Customer interaction is the biggest advantage that comes out of interactive content. The scoring logic is really useful, especially the "if most answers are A, give the outcome X". Interactive content marketing promises something in return. And then came interactive content. Therefore, interactive content is highly linkable and becomes a linkable asset on your website.”. Interactive content marketing (I’ve also found it called “marketing apps”) is not a groundbreaking new format. One of the biggest drawcards of interactive marketing is its built-in social media virality. “This is a more creative example for getting readers engaged,” said Vinay Amin, CEO of supplement brand Eu Natural. This information then can be used to update the infographic itself and provide … Sign up to get our top tips and tricks weekly! Times are changing, and our marketing strategy has to evolve as well. That’s in part because interactive content can be used to collect customer information, said Oli Graham, marketing manager for copywriting company RightlyWritten. Interactive Marketing Content: The Data. Interactive content is content a user can engage with and manipulate, like those aforementioned quizzes, as well as data visualizations, calculators or infographics, as Mitchell Kelly, digital marketing director of performance marketing company, Interactive content is one of the best ways to engage your audience and enhance the customer experience,” Membrillo added. When it comes to content marketing for B2B, there are many different types of content you should consider for your content arsenal. Interactive content marketing is the practice of using content that requires action from users. Your customers are longing to make real connections with brands and interactivity in marketing content helps to forge those connections. Be creative. Interactive content helps brands stand out by creating immersive experiences. “One of the biggest boons to interactive content marketing is the stickiness factor,” Nead said. Good content will always remain an important part of a digital marketing strategy. Interactive content grabs your attention. Interactive marketing – such as contests, quizzes, calculators, and polls – is changing the way marketers think about content. In a world of static, unchanging websites, it stood out by offering new, regularly-updated, audience-targeted content. Even more, a 2016 Content Marketing Institute (CMI) study found that just over 80% of marketers say that interactive content is more effective than static content when it comes to grabbing consumers’ attention.. Well, what even is interactive content, anyway? Rather than telling the audience what they want, interactive content instead asks what problem they are facing, then presents them with a way to solve that problem. However, not all interactive content is created equal; and do-it-yourself tools have lowered the barriers to producing interactive content. 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